Pawstries Natural Pet Treats Website Challenges: The project faced key challenges including differentiating Pawstries in a saturated market and enhancing user experience on an outdated website. The previous design was cluttered and lacked mobile optimization, impacting user engagement and ease of navigation.

Ideation: To address these issues, I reimagined the website with a focus on clean, modern aesthetics and intuitive navigation. A mobile-first approach was implemented, ensuring responsiveness across devices and improving load times.

The CMS was upgraded to facilitate easier content management and updates.

Summary: The redesign successfully transformed Pawstries’ online presence, enhancing brand differentiation and user experience. The new website offers a streamlined, engaging interface that reflects the brand’s dedication to natural pet treats while providing a seamless shopping experience for users across all devices.