Elizabeth Goodspeed

Art Director
Brand Strategist
Graphic Designer

Inka—Full service creative direction for new lunchware brand Inka; including brand identity, packaging, art direction, prop styling, campaign graphics, digital oversight, copywriting, strategy and more.

Inka is reinventing the lunch hour with elevated products that make bringing food with you sustainable and chic. The identity is inspired by the 1970's "tupperware party" approach to plastic——the belief that one can find joy in reusable containers, and that good things should last and be reused again and again. I worked with the founder, Leah, across all touchpoints of the brand, big and small, from writing taglines to directing brand + campaign imagery. Packaging illustrations are drawn by Clay Hickson and photography, for Inka and this case study, created with Ian Shiver.


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