Research: Analyze the client’s target audience, competitors, and industry trends.

Planning: Outline a monthly or quarterly content plan, including key dates, themes, and promotional activities.

Content Creation: Draft posts, create visuals or coordinate with designers, and write engaging copy for each scheduled post.

Scheduling: Use a social media management tool to schedule posts according to the optimal times for audience engagement.

Review & Adjust: Monitor engagement metrics, gather feedback, and adjust the calendar as needed to improve performance.