North Bay Toyota Marketing Tags Setup & Configuration
Vitor Morais
Digital Analytics
Facebook Ads
Google Ads
Google Tag Manager
OVERVIEW
North Bay Toyota is a leading dealer of new and pre-owned Toyota vehicles in Canada.
CHALLENGE
The dealer wanted to measure and optimize their online advertising campaigns across TikTok, Google Ads and Facebook platforms.
SOLUTION
Implement the Facebook and TikTok pixels using Google Tag Manager (GTM) to track and report on the dealer's website activity. Leverage on the the seamless integration between GA4 and Google Ads to import and monitor the conversions from the dealer's website.
