*Please noted that this is a hypothetical branding brief designed and designated to demonstrate my branding skills.

Logo is not everything about a brand, but certainly it will be most of the potential audiences' first impression and introduction, a starting point of an audience's journey, to the brand, especially for new brands like Tech Start-ups. I have chosen Basic Sans as the primary typeface, as it consists of a wide range of weights, which can be applied according to the use case, and I think simplicity of a technology's brand is very vital for reaching customers, at least the primary identity like logo, as if the design is somehow 'too technological', it will stop normal masses from interesting and exploring the brand.

A piece of editorial advertising with a design language of 'quirky elegance', purposed for promoting the core values of the brand, Human Being, Zen, Dynamics, Active. Reinforcing our focus on daily technological products that Made For Human, Made By Human and Beyond Human's Imagination.

Further exploring the core of the brand, the sense of being, I have extended the 'quirky elegance' aesthetic to the designs, creating 4 new pieces of abstract graphics to convey the company values that the 4 Bs symbolised, Human Being, Zen, Dynamics, Active. These 4 core value is status that we are Being and a sense of Being.

I have also blended in the smart glasses product to emphasise the brand design products that centred human beings and let us do things that is beyond human's imagination.

These are two pieces of hypothetical editorial advertising that I have explored, through using a quirky way to try to bring audiences even closer, not just physically, but mentally to the brand. Creating a feeling of 'easy to reach' in audiences' mind, shorten the distance between normal consumers to technology.

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