All Star Reinvented: Strength in Sustainability

Zailee Bran

Brand Designer
Digital illustrator
Adobe Illustrator

"Transforming waste into opportunity-one scrap at a time"

About the brand

All Star Recycling specialized in scrap metal recycling and junk car dismantling, focusing on sustainability and efficient resource recovery. By offering efficient, reliable services, they help individuals and businesses dispose of waste responsibly. Committed to reducing environmental impact, they strive to be a trusted partner for responsible waste disposal.

Goals & Process

The aim for this rebrand was to focus on on presenting All Star Recycling as a reliable and skilled provider in the scrap metal and junk car dismantling industry.
The updated branding emphasizes the company's dedication to eco-friendly practices, visually reinforcing its mission of reducing waste and promoting recycling.
The rebrand seeks to help the company differentiate itself by presenting a fresh, professional, and approachable identity that resonates with customers looking for trusted recycling services.

Logo Concept

A unique "reduce, reuse, recycle" symbol was designed with a star at the center, representing the company's focus on excellence and its standout approach within the recycling industry.
Earthy tones were selected to reflect the company's commitment to sustainability and nature, whilst blue were used to convey professionalism and trust.

Collateral Design

Included on the reverse side of the business card is a comprehensive list of services offered by the company, designed to clearly communicate their capabilities and expertise to clients.

Color Palette & Typography

Modern fonts with streamline layout was chosen to give the brand a fresh yet professional appearance, enhancing its overall recognizability.

Brand Marketing & Advertisement

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