Deborah Ricardo is a Brazilian photographer currently living in the Netherlands. Her goal is to photograph women and position their brands in a lighter, more sensitive way, completely moving away from serious and corporate photography. She aims to make people sensorially experience their brand through photography and to capture the individual essence of each personal brand.
She wanted her new brand to be elegant, accessible, sensitive, and artistic, just like herself, and to include elements reminiscent of nature. She wanted people to look at her brand and feel comfort, sensitivity, and calm.
She incorporated these elements into the symbol, which features an organically shaped "D+R" and a circle representing the lens through which she captures the essence of each client. The warmer colors convey a sense of coziness, and the pattern resembles small tree leaves.