🔍Overview:

Delishh Cookies, a brand known for its "silence-worthy cookies," needed a memorable brand identity and an engaging website.

🎯Project Goal:

To develop a distinctive and playful brand identity that stands out among competitors while creating an engaging online experience that promotes the brand's personality and facilitates easy purchases.

👏Project Scope:

Brand Identity: Designed the visual identity, incorporating characters representing each cookie flavour to add personality and appeal. The branding strategy aimed to align with the playful message of "silence-worthy cookies," creating a memorable and engaging customer experience.

Website Design: The website was designed to:

Promote Brand Personality: Showcase the playful and unique nature of Delishh Cookies through creative visuals and storytelling.

Educate Customers: Provide information about the brand's backstory and the unique qualities of the cookies.

E-commerce Functionality: Enable direct purchases from the site and provide a store locator for finding local retailers.

🗒️Project Research:

Research was conducted on competitor websites and current market trends in the skincare industry. This included:

Competitor Analysis: Studying other cookie brands to understand their visual and online strategies.

Market Trends: Keeping up with trends in food branding and e-commerce to ensure a contemporary and appealing design.

Customer Insights: Understanding what appeals to Delishh's target audience, focusing on visual appeal and ease of use.

⚙️Design Tools Used:

Adobe Illustrator for branding elements and Figma for web design.

✅Outcome:

The new branding and website effectively communicated Delishh Cookies' playful and unique character, enhancing customer engagement and brand recognition. The user-friendly design and engaging content helped build a loyal customer base and increased online sales.