This editorial illustration was created for a blog article titled
"Podcasts That Accept Guests Are More Likely to Attract Sponsors."
The goal was to visualize the connection between guest participation and potential monetization of a podcast.
Project Goal
• Create an engaging editorial visual for a professional blog
• Represent the idea of guest participation and sponsorship metaphorically but clearly
• Use a flat style with a hand-drawn touch to keep it friendly and human
Concept
I decided to show two podcast hosts (a woman and a man) recording together at the table, wearing headphones and speaking into microphones.
Behind them, stylized coins subtly appear in the background — as a metaphor for the value that guests bring to content.
Process steps
Final Artwork
Use Case
This illustration was designed for a blog post, but it can also be used in:
• Email newsletters
• Social media posts
• Podcasting guides and sponsor pitch decks
Reflection
Working on this piece allowed me to combine editorial storytelling with playful visuals. I aimed to keep it simple yet meaningful, so the message reads instantly, even without text.
Like this project
Posted Jun 30, 2025
The illustration helped communicate the article’s core message instantly, increased reader retention, and was reused in the newsletter and Pinterest campaigns.