Opencap

JOEL CASTILLO

Digital Marketer
SEO Specialist
SEO Writer
Ahrefs
HTML5
HubSpot

Main achievements

From 3.5 Million pesos to 40 Million pesos in transactions
Increase AOV and loan amounts
Lead qualification, lead nurturing
Automations , CRM
CRO
Influencer strategy /Backlink building
65% decrease PPC Cost

Strategy

Website strategy
Speed test optimization, Mobile first indexing approach
SEO Onsite / SEO Offsite
Management of 24 people , interdisciplinary team SEO,SEM, Inbound marketing specialists, Front end , Backend developers
Call center, Telemarketing ops
Google ad campaign, Facebook ads campaigns, LinkedIn ads
Testing A/B Multivariate
CRO Conversion rate optimization
Newsletter and Email marketing campaign drips
Website design
Website design
Conversion tracking / Sources /Attribution /URLS
Conversion tracking / Sources /Attribution /URLS
Conversion tracking / Sources /Attribution /URL Tracking
Conversion tracking / Sources /Attribution /URL Tracking
Newsletter
Newsletter
Social media
Social media
Influencer reach out
Influencer reach out
SEO and experts round up
SEO and experts round up
Share of our contents / reach
Share of our contents / reach

2018

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