Panera Bread: Sourdough Melts UGC Campaign
Ryan Monroe
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Posted Apr 13, 2024
UGC campaign I directed for Panera Bread. The full campaign can be seen at https://www.ryanmonroe.com/work/ugc
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Panera Bread Foundation
Introducing Panera’s new Sourdough Melts!
I directed these TikTok ads with the aim to celebrate the New Year… with New Melts! While subtly tapping into the TikTok food X fashion trends.
In terms of editorial strategy - I utilized proven techniques such as: breaking the third wall, emotional hooks, starting on eye contact and leading off with a question.
This series of 8 videos has it all: food, fashion, fun and delicious Sourdough Melts from Panera!
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