TECHSAVVY - Logo, Leaflet and Thank you card Design
Isabella Rocha
About Project
“Personalised Tech Accessories”
Techsavvy, a startup specialising in personalised tech accessories, offers customised MacBook and phone cases through its print-on-demand business model. Seeking to enhance its professional image for potential buyers, the company is in need of a comprehensive branding design, including a distinctive logo, bespoke packaging messages, and promotional leaflets to effectively advertise its services.
Creative Support
- Logo Design
- Leaflet Design
- Thank you card Design
Process
Design Evolution: Logo Design
- User-Centered Iterations: Created a logo reflecting Techsavvy's essence through iterative user-centric design.
- Incorporating Feedback: Refined the logo based on user feedback, ensuring resonance and impact.
- Seamless Integration: Ensured the logo seamlessly integrated with the overall brand identity.
Outcome: Logo + Brand Guidlines Sheet
Leaflet/Thank you Card design Process
Client Consultation
Initiate a discussion with Techsavvy to understand their key services, target audience, and the overall message they want to convey through the leaflet.
Content Planning
Collaborate with Techsavvy to outline the essential information to be included in the leaflet. This may encompass services offered, specialisations, staff expertise, and any unique features that set them apart.
Design Conceptualisation
Brainstorm design concepts that align with Techsavvy's branding, considering colours, imagery, and typography. Ensure that the design reflects the friendly and professional atmosphere of the dental practice.
Iterative Design Process
Develop initial design drafts, focusing on user-centred iterations. Share these drafts with Techsavvy, gather feedback, and make necessary adjustments to enhance the visual appeal and effectiveness of the leaflet.
Incorporating Feedback
Revise the leaflet based on feedback, paying attention to details such as layout, imagery, and overall aesthetics. Ensure that the content is clear, concise, and engaging for the target audience.
Branding Integration
Seamlessly integrate the leaflet design with Techsavvy's existing branding elements, such as logo, colour schemes, and fonts. This ensures consistency and reinforces the brand identity.
Approval and Finalisation
Present the revised design for final approval by Techsavvy. Confirm that the leaflet aligns with their vision and effectively communicates the desired information.
Print-Ready Preparation
Prepare the finalised design in a print-ready format, adhering to industry standards. Ensure high-resolution images and proper colour profiles for quality printing.
Outcome: Flyer + Poster
Client Testimonial
Thanks to Isabella my custom phone and MacBook case business now stands out on Etsy with a captivating logo, eye-catching flyers, thank you cards, and a distinctive brand identity that has exceeded all expectations - Maya
