Bespoke Soundtrack Production - Cecil Wright Yachts

Role: Creative Strategist & Music Producer Client: Cecil Wright Yachts

Cecil Wright Yachts tasked us with elevating their video for the 2025 Monaco Yacht Show, with a unique sonic identity that would not only showcase their craftsmanship but also communicate the emotional depth, sophistication, and exclusivity of the luxury yachting experience. The objective was to elevate the brand’s presence in a competitive market whilst aligned with their premium positioning.

As creative strategist and music producer, I led the full process of developing this bespoke audio approach. My role included consulting with the client to understand brand values, defining the creative direction for sound, composing and refining the soundtrack, overseeing the mix and mastering, and ensuring the audio seamlessly aligned with the video’s visuals.

The project aimed to:

Introduce bespoke sound design as a key element of luxury brand storytelling.

Translate Cecil Wright’s craftsmanship and brand ethos into audible emotion.

Replace generic library music with an original composition that could serve as a long-term sonic signature.

Align audio with visuals to enhance audience engagement and reinforce brand positioning.

The process began with a series of brand consultations, exploring Cecil Wright Yachts’ values, visual language, and target audience. This informed a sound strategy designed to reflect elegance, precision, and sophistication.

I composed a bespoke soundtrack that blended organic instrumentation with subtle modern textures, conveying movement, luxury, and emotional resonance. Each musical element was deliberately chosen to mirror the craftsmanship and refinement of the yachts.

Throughout production, I collaborated closely with cinematographers, editors, and the client to ensure the soundtrack reinforced the pacing, visual tone, and narrative arcs of the video. Feedback loops were incorporated at multiple stages, allowing iterative refinement while maintaining the integrity of the creative vision.

Deliverables included the full-length soundtrack, cut-down versions for social and digital channels, and high-quality stems for future campaigns. The composition was mixed and mastered for clarity across all playback environments.

The bespoke audio successfully elevated the Monaco Yacht Show campaign, providing a distinctive sonic identity that reinforced the brand’s premium positioning. Internal feedback praised the track for its elegance, alignment with brand values, and ability to enhance viewer engagement.

This project exemplifies how strategic sound design and creative direction can transform a visual campaign into a holistic brand experience. On a personal level, it highlights my ability to lead complex creative projects, translating high-end brand values into bespoke audio that resonates emotionally with audiences.

From initial consultation and creative strategy to composition, refinement, and final delivery, I ensured the sonic identity was not only aligned with Cecil Wright Yachts’ luxury positioning but also distinctive and memorable. The collaboration reinforced my expertise in crafting premium sonic identities and elevating brand awareness, while also setting a precedent for the client’s ongoing approach to audio, while demonstrating the tangible impact of individual creative leadership in high-end brand storytelling.