Zerene Skincare is a natural skincare line that emphasises cleansing, moisturising, nourishing, and protection. They needed to create a cohesive brand identity and an engaging online presence.

The primary objective was to create an online experience that is engaging and stands out from competitors while maintaining a minimalistic and modern aesthetic. The branding needed to communicate the natural and pure essence of Zerene's products, ensuring consistency across all touchpoints.

Brand Identity: This included designing a logo, color palette, typography, and overall visual style that conveys purity and simplicity. The goal was to create a recognisable and trustworthy brand that appeals to health-conscious young consumers.

Website Design: The website was crafted to be an extension of the brand’s ethos, offering an intuitive and visually appealing experience.

Key features included:

Educational Content: Informative sections about the benefits of natural skincare ingredients and how they work.

Product Showcase: High-quality images and detailed descriptions of products to help customers make informed purchasing decisions.

E-commerce Functionality: A seamless shopping experience with easy navigation, secure payment options, and quick checkout.

Retail Locator: A feature allowing customers to find local retailers that carry Zerene products, enhancing convenience and accessibility.

Research was conducted on competitor websites and current market trends in the skincare industry. This included:

Competitor Analysis: Identifying strengths and weaknesses of competitor sites to find opportunities for Zerene to stand out.

Market Trends: Understanding the latest trends in web design, user experience, and e-commerce to ensure the site meets contemporary standards and user expectations.

Customer Preferences: Gathering insights into what target customers value most in a skincare brand and website, such as ease of use, informative content, and aesthetic appeal.

Adobe Illustrator for branding elements and Figma for web design. These tools enabled the creation of high-fidelity designs and prototypes, ensuring a smooth transition from concept to implementation.

The new branding and website successfully conveyed Zerene's story, built a community, and provided an effective platform for sales. The minimalistic and modern design stood out in the market, attracting health-conscious consumers and fostering trust in the brand. The intuitive and engaging online experience helped increase customer engagement and satisfaction.