How to Design and Create a PR Media Kit

The Ask:

As a former public relations professor, I took this project on with a great deal of excitement. For Channel V Media, I developed a complete beginner's guide to assembling, developing and publishing a PR media kit. Channel V Media publishes some excellent articles, so I knew this one needed to be top-notch!

Excerpt:

Sometimes a pitch alone isn’t enough to hook a reporter on your company. When you’re looking to give something a little extra to lock-in a story, a public relation media kit is an excellent option.

Assembling and publishing a media kit ensures reporters are working from accurate information and using the most high-quality photos your company has to offer, helping them write the best story possible and helping you drive the narrative.

Like everything else in communications, press kits, which were once physical, exist in a digital space. To put your best foot forward and increase your chance of

receiving media coverage