MONITOR

2122: epidemics and crimes continue and multiply.

Overwhelmed by the increasing demographic decline, scientists are unable to determine the causes. In this context, self-diagnosis is pushed to the limit.

A new project is launched to elucidate the causes of this demographic decline: MONITOR, a device used to keep a record (audio, video and scanner) of the last moments of a person's life.

This campaign presents the MONITOR as an aesthetic accessory, a jewel. The goal of our message is to reinforce the community aspect.

The purchase of the MONITOR is a solidarity movement and a strong gesture for the community that will prove to be determinant for our future.

The definition of the MONITOR appears clearly on the posters. As a new product, we wanted to provide an accessible definition so that our target understands what is at stake, but also a more technical definition in order to remain transparent about what the product really is. This way, we gain the trust of future users.

The site is articulated around two parts. The first one is a showcase to sell the object. It presents the various information about the MONITOR as well as its technical characteristics. It also presents the contents of the box and the instructions for use.

This part aims at attracting the public towards the product thanks to an accessible and immersive interface. The second part is more technical. It presents the different data available to the owners of MONITOR.

The user will have access to general statistics but also to a personalized assessment in relation to his personal information (age, profession, gender). The different animations and the interface will guide the user during his research on his statistics.