Spark is a project created for a Logo & Identity Challenge whose brief was to create a Brand Visual Identity for a streaming platform used to disseminate documentaries.

The main goal was to create a platform that differs from others, not only for the type of content it offers, namely documentaries, but also for the unique approach with which it addresses the audience. In this project, I focused on designing a logo centric communication, taking as a starting point the elements I created for the logo itself and adapting them in different ways for different contexts within the communication of this docuplatform.

​​​​In general, I wanted to create a dynamic and flexible communication that would remain extremely concise over time, avoiding the inclusion of excessive elements that could distract from what is the real focus of the platform: its content.