Built with Webflow
Premium Webflow Development | Cory “Flowman” Runnells
Flowman Portfolio Redesign: Strategic Brand Evolution
Challenge
As a Webflow Premium Partner, I needed to evolve my personal brand from a playful superhero theme to a sophisticated technical presence while retaining brand authenticity. The goal was to attract clients and design agencies by elevating my brand presentation to match my technical capabilities and track record of delivering complex Webflow solutions.
Solution
Developed a sophisticated, conversion-focused portfolio site leveraging:
MAST 2.0 Framework for structured, scalable development
Custom JavaScript animations powered by GSAP
Webflow Variables and Themes for dynamic color schemes
Interactive elements like theme toggle and letter-flipping animations
One-click email copy functionality for streamlined contact
Technical Highlights
Implemented complex animations using a combination of GSAP and custom JavaScript
Created dynamic theme switching using Webflow's native Variables system
Built efficient project showcase with streamlined project previews
Integrated premium client logos to demonstrate track record
Developed clear process documentation for potential clients
Implemented seamless Calendly scheduling integration
Results
Created a refined digital presence that appeals to premium clients
Streamlined project inquiry and consultation booking process
Showcased technical capabilities through interactive features
Demonstrated premium client portfolio through strategic logo placement
Simplified client communication with smart contact features
Established clear service offerings and development process
Hero section showcasing the evolved Flowman brand identity, combining technical expertise with the signature superhero mascot in a refined way
Landing page hero section with refined typographic treatment and strategic positioning statement
A video showing off how the theme toggle functions
Value proposition section featuring logos of premium clients like Red Antler and Whalesync, establishing credibility
Services overview displaying the three-pillar approach: Technical Excellence, Agency-Optimized Process, and Reliable Execution
Project showcase for Spare Labs, featuring complex CMS architecture and custom component development
Raft AI project highlight demonstrating sophisticated animation systems and Lottie integrations
Service cards presenting the six core pillars of technical partnership, each with clear value propositions
About section balancing professional expertise with personality through carefully crafted copy and modern design
Interactive email feature demonstrating technical finesse - clicking anywhere in the Footer instantly copies my email address
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Posted Feb 21, 2025
New, re-branded portfolio for my Premium Webflow Development services.
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Timeline
Jan 1, 2025 - Feb 7, 2025
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