Focusing on above-the-fold content, or material viewable on a web page without scrolling, has various advantages, particularly in terms of user engagement and website speed. Above-the-fold information is what viewers see when they arrive on a page. By presenting relevant and intriguing material in this section, you quickly attract the user’s attention, boosting the probability that they will stay on your site. Above-the-fold content optimization helps to a faster perceived page load time, which is critical for user happiness. Furthermore, including call-to-action features such as buttons, forms, or product information in your above-the-fold content can contribute to increased conversion rates. Users are more inclined to act when the required information is readily available.