Exopen Web Reporting is an enterprise-level web application that allows businesses to generate custom financial reports based on their large data sets. The platform provides dynamic reports, interactive dashboards, and real-time insights to support decision-making. However, users faced challenges in navigating the system, customizing reports, and efficiently handling large volumes of financial data, which led to the need for a UX redesign.

Complex User Interface: The platform had an outdated and cluttered UI, making it difficult for users to find relevant financial reports and insights.

Inefficient Report Customization: Users struggled with limited customization options and unintuitive workflows for generating reports.

Low User Adoption: Due to usability barriers, many users were not fully utilizing the platform’s reporting and dashboard features.

Data Overload: Users found it challenging to interpret financial data due to the lack of clear visual hierarchy and intuitive data representation.

To address these challenges, I led a structured UX redesign process:

User Research & Feedback Analysis: Conducted surveys and interviews with financial analysts and business users to identify pain points and expectations.

Information Architecture Overhaul: Reorganized the platform’s structure to ensure intuitive navigation and report accessibility.

Interactive Dashboard Design: Redesigned dashboards with better data visualization, customizable widgets, and a clear visual hierarchy.

Streamlined Report Customization: Improved report filtering, templating, and exporting options to simplify the reporting process.

UI Modernization: Implemented a clean, user-friendly design with enhanced typography, colors, and interactive elements.

User Testing & Iteration: Conducted usability tests to refine workflows, ensuring an intuitive and efficient user experience.

Increased User Adoption: Improved usability led to higher engagement and more frequent use of reporting tools.

Faster Report Generation: Streamlined customization options reduced the time required to create and export reports.

Better Data Interpretation: Enhanced visualizations and intuitive dashboards made financial insights more accessible and actionable.

Positive User Feedback: Users reported a more seamless experience with improved navigation and customization features.

The Exopen Web Reporting UX redesign significantly enhanced usability, leading to increased adoption and efficiency in financial reporting. By focusing on user needs and modernizing the interface, we transformed the platform into a more accessible and valuable tool for financial professionals.

If you found this case study insightful and are looking to enhance your digital product with a seamless, user-friendly experience, let's connect! Whether you need a stunning design, an optimized user journey, or a strategy to improve conversions, I can help bring your vision to life.

📩 Get in touch today! 🔹 Portfolio: be.net/asifkilwani 🔹 Professional Website: asifkilwani.com

Let’s create something impactful together! 🚀