Branding | The Sound of the South

Design Brief:

Sound of the South brings together the boldest and most captivating voices in country music today, complete with mouthwatering BBQ creations and trendy boutiques offering the latest in country fashion!

Sound of the South is more than just incredible music - it’s a FULL BLOWN party! Get ready to embrace your inner cowboy or cowgirl, dance like nobody’s watching, and let the sass-filled country tunes sweep you off your feet. This festival is where the traditional country vibes collide with the contemporary coolness of today’s country scene. “Sound of the South” is about embracing the spirit of country music with a modern twist, celebrating the sassy and fearless attitude that defines the genre.