Nexchain | Visual Identity

Minh Nguyen

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

Nexchain

Nexchain is an AI-powered platform designed to revolutionize supply chain management for small and mid-sized businesses (SMBs). Leveraging advanced AI tools, it automates critical processes such as procurement, inventory management, demand forecasting, and logistics. This streamlined automation helps reduce costs, boost operational efficiency, and ensure seamless, end-to-end supply chain operations.
The Nexchain logo symbolizes interconnected systems, representing flow and connectivity in supply chains. The primary color, blue, reflects sustainability, trust, and efficiency, while DIN Next typography conveys modernity and professionalism. The design balances a tech-driven, precise approach with a human touch, ensuring Nexchain appears approachable and committed to client satisfaction.
The overall visual identity combines a sleek, modern, and tech-centric aesthetic, focusing on connectivity and precision. This design harmoniously balances the data-driven, technical nature of the platform with an approachable, eco-conscious style—perfectly aligned to appeal to businesses seeking innovation, efficiency, and sustainability in their supply chain operations.
This is a creative project, open for purchasing.
2024 | Visual Identity | Minh Nguyen
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