5 Most Important Stages in the Content Marketing Process

Designing a great website is suitable for your business, but the content you post on the website is the key. According to the B2B Content Marketing Report of 2021, over 80 percent of B2B marketers have a content marketing strategy. But, only 43 percent of them have documented their strategy. The following are the five most important stages in the content marketing process.

For better planning, you have to conduct research first. You ought to ask yourself these questions as part of your research;

·        Who is your target audience?

·        What are the expectations of your audience?

·        Who are your competitors?

·        These questions can be answered easily by:

·        Analyzing your audience's interaction with your website

·        Conducting surveys and polls

·        Checking your customers' complaints, feedback, and suggestions

When it comes to your competitors, do not copy their work. Instead, look at their mistakes in the industry and avoid repeating the same. After your research, content planning is the next big step. You have to set smart yet realistic and time-bound goals. Setting up key performance indicators (KPIs) will help you measure these goals' success.

Your content has to offer practical value to your readers. For you to achieve this, you have to:

·        Conduct a comprehensive keyword research

·        Find topics that will generate traffic to your website

Create good content

Good content entails engaging content that offers a solution to your readers. Every time readers visit your website, they leave with answers instead of more questions. There are several tools at your disposal to help with quality content creation. Such tools include:

·        BuzzSumo

·        Google Keyword Planner

·        Grammarly

3.     Content Scheduling and Publishing

By the time you get to scheduling and publishing, you need to develop an effective content calendar. The calendar gives you a clear direction on the publishing process. Select different platforms where you will publish your content.

Different platforms have various publishing styles and content types. Thus, you need to be acquainted with all the techniques and customize your content according to the platforms.

After publishing, your website and blog audience are the only ones who will see it. To widen your audience, you have to promote the published content on various social media platforms like Facebook, Twitter, or WhatsApp.

Ensure your content follows search engine optimization guidelines for you to get more traffic on your blog and website. Using email marketing to share your content with your subscribers is also a great promotion and distribution method.

After all the publishing and promotion, you need to know how well your content is doing. Are your goals being met? Do you have a new audience on your website?

Use different analytic tools to keep track of your content performance. Go back to your KPIs and see if you met your goals. This will help you to know areas that need improvement. Analyzing your content will also help you understand your audience better.

This stage will also determine if you change your content strategy. According to the B2B Content Marketing Report of 2021, over 70 percent of marketers changed their marketing strategies in 2020.

Content marketing is a dynamic aspect of all businesses. Call Attrock Digital Marketing at +1 786 591 7740 if you need any content marketing services. We have experts who will help you build your brand, boost leads and sales, optimize your ROI, and take care of all your content-related needs.