The Support Club Brand Identity
Isabel Feuerstein
Brand Designer
Adobe Illustrator
Adobe InDesign
About the brand
The Support Club is a therapist-owned and operated mental health community & counseling service for young adults looking for more than just therapy but also a sense of community.
The Support Club - Moodboard
The Concept
Kind, youthful, warm, supportive, understanding and judgment free.
The concept for The Support Club is calm and care-free. Script fonts and hand-drawn illustrations emphasize youth while the imagery emphasizes the communal aspect.
The Support Club - Poster
The Color Palette
The two-tone color palette of blue and cream is used here to emphasize a calm brand personality.
The Support Club - Color Palette
The Support Club - Color Usage
The Logo Suite
This collection of logos is designed to convey a kind, youthful and calming brand expression.
The Support Club - Logo Suite
The Type Suite
The Support Club - Type Suite
Web Application
An example of a design layout you would see on The Support Club's website.
The Support Club - Web
