Treehousehouse Villas could be most accurately described as a hotel and social house. The Treehouse brand aims to appeal to adventurous and socially conscious travelers, primarily aged 21-35, who seek transformative travel experiences that immerse them in local culture and foster meaningful connections with like-minded individuals. With so many similar places located along the western coast of Costa Rica I aimed to create a unique brand and website that would be effective in making Treehouse standout.

Through a strategy session and market research I was able to clarify the messaging and audience that Treehouse desired to appeal to.

The Treehouse Villas website had a few requirements. First it needed to obviously attract and intrigue their ideal client–young, travelers looking for a unique place to connect and take in some of the best surf in Costa Rica. Second, the website needed to be able to book rooms, as well as showcase the many different activities and social events that the hotel sponsors and puts on. The final result is a clean modern looking website that showcases a fun playful brand ideal for young travelers looking to escape and meet other likeminded individuals.

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