VidaXL - Ecommerce Platform

📃 Context.

vidaXL is an e-commerce store from the Netherlands that is represented in 29 European countries as well as in Australia and the USA. In 2016, the company achieved sales of around 175 million euros.

📍Problems to solve.

• User retention issues
• Leak of conversions
• Customer trust issues





⭐ Challenge 1: Product Reviews

Product reviews can help customers to make a decision in their buying process. They help customers to get a clear view of the quality of products, especially since customers place high value to reviews of other customers, because of the credibility these customers have compared to the word of the company.





🧐 How do we achieve this result?

The above chart shows the distribution of amount of reviews per product. The below chart shows the distribution of amount of words per review.





🧐 Competitive analysis.

To achieve this result, we did a competitive analysis to see what competitors have and what we can improve and adapt in our web shop.





💡 Solution.

• Let customers add photos
• Switch from sub ratings to a pros and cons list
• Let customers add helpful-rating (this review is helpful ‘yes’/‘no’) to reviews (once we have more reviews)





🚀 Challenge 2: Improving user retention & engagement

From the latest statistics, we noticed that we have a problem in the area of user retention and engagement on the webstore. Most users do not go through all the content on the homepage, so they are not aware of our offers and products.







💡 Solution.

Bringing the instagram stories concept to our website we succeed to increase customer retention and promote our products in an efficient way. This feature boost the user engagement and level up the conversion rate.





🎯 Results.

In a short period of time, we succeeded in making a real impact on the vidaXL webshop. Together, we increased brand trust, improved visual communication and planned the long-term goals for the business.