Entertainment and Literary Management - Brand Strategy

Raghad Muhalhal

Brand Strategist
Copywriter
Miro

About

Hakawati is an entertainment and literary management company experts in creating and producing scripted and unscripted content. 

The Task

To enhance Hakawati's brand image and establish them as a respected entertainment company with a vast repertoire of content.

My Role

Lead brand strategist
Copywriter
Storytelling
Once upon a time, in the deserts of Saudi Arabia, there lived the Hakawati twins. The first was a master storyteller, captivating audiences with his vivid and imaginative stories. The second was a brilliant business mind, helping to turn these creative stories into a booming enterprise. Together, these two siblings formed an unstoppable force, brimming with creativity and ingenuity. They were known for their ability to uncover the hidden stories of their culture and bring them to life. 
One day, a group of producers from various different nations arrived in town, looking for authentic voices to spotlight onto the world stage. They heard of the Hakawati twins’ talent and business acumen and decided to give them an opportunity. 
The Hakawati twins accepted the offer and set out on their journey. Together they traveled across the Kingdom, visiting villages and cities to capture stories from natives. With each stop along their journey the Hakawati twins became more passionate about creating a bridge between cultures by unearthing powerful narratives from Saudi communities. 
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