Bilingual Website Launch

Alejandra Ransom

Digital Marketer
Social Media Manager
Content Creator
I spearheaded a transformative project aimed at localizing BookDepository.com, an Amazon subsidiary, from English to Spanish. Through close collaboration with product and tech teams, we meticulously adapted the platform to cater to Spanish-speaking audiences worldwide. Post-launch, our efforts resulted in a remarkable revenue increase of +41% year over year, underscoring the effectiveness of our localization strategy. Furthermore, I led the development of a comprehensive Spanish content strategy.
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