Yolande St.Ville
A passion project combining my love of music and type, experimenting with different brand styles. My design goal was to create something unique and refined for each artist that would also resonate with their target audience.
The most difficult part of the project was creating the Jennifer Lopez This is me...now rebrand. I had a strong idea of my desired creative direction, but could not find the right assets.
I spent a week looking for the right serif and script that would accurately reflect her status as a brand, feel fresh and modern, whilst also paying homage to her previous 'This Is Me Now' album and handwriting characteristics. The loop on the lower case 'J' was the most tricky.
I also tried to incorporate the hummingbird theme into the logo and design without it feeling overbearing or reducing legibility.
February 2024
JANUARY 2024
JANUARY 2024
FEBRUARY 2024
FEBRUARY 2024
DECEMBER 2023
AUGUST 2023
JUNE 2023
✨ Designed by Yolande St.Ville. Dec 2023 - April 2024