Fred Joyal is a speaker, executive coach, author and entrepreneur. He is the co-founder of 1-800-DENTIST, which over 30 years, generated over 1 billion dollars in revenue.

He is now pivoting to become a speaker and executive coach. Upon the release of his new book “Superbold”, Fred needed a fresh identify and outstanding website to promote his personal brand to earn more speaking and coaching opportunities.

This new identity and website is inspired by the title of his new book “Superbold”, where I used bold, electrifying colors for the design. His new book cover has an angular graphic design, which translates beautifully into this website design with an angular rectangle theme.