Gossip Store Rebranding

Gossip is a contemporary sub-brand launched by Mybra, an established legacy intimate wear company. Gossip is created to bridge the gap between Mybra's traditional offerings and the preferences of the modern young adult market.

The key objective was to develop a comprehensive design system that would complement and integrate seamlessly with the brand's existing logo. This approach required creating a cohesive visual language that enhanced the brand's identity while maintaining the established logo as a central, unchanging element.