Breath is a dental hygiene product, they offer mouthwash and toothpastes. Everything was created from scratch, we started with the branding, typography, geometry, colors, logo, style guide, patterns, packaging and guidelines.

We wanted to create a brand that felt dental, so it really fitted into your bathroom and was instantly still identifiable as a dental hygiene product.

However at the same time we wanted it to also be intriguing and super-unique - we felt this would be best in how it was represented in the packaging design, this was at the forefront of our decision making, and the key priority in realizing the brand.

Building this brand was about exploring a conceptual idea from scratch and realizing it through packaging so that it incorporated all of our ideas and combined the vision into a realized product. We learned a lot about 3d processes, and developed our toolkit for packaging design; which we can utilize on all of our future clients projects, ensuring the same high quality, styling and aesthetic is easily achievable across any industry and any needs.