Media co. Revamp

Dan Loh

Marketing Strategist
Business Consultant
Microsoft PowerPoint
Restructured and relaunched Focus Malaysia from a traditional print media to a hybrid digital+print+event media company.
Cut print run by 50%, cut manpower by 70%, cut print distribution nationwide, terminated all print subscriptions.
Saved 8-figure of operation cost and reinvest RM250k into digitalization.
Created new source of revenue using digital assets.
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