Autonomous Tent Co. is a firm that specializes in the production of semi-permanent housing that can be raised in a few days and packed up without trace.
The Autonomous Tent is the flagship product of the company. The product features a tent alongside structural equipment and basic facilities that allows to enjoy the most beautiful places anywhere in the world without destroying our delicate ecosystems.
The product is a modern design with open floor plans, soaring ceilings, and grand entryways. The high tech manufacturing process ensures absolute precision providing simple installation to serve as a semi-permanent resident.
The Goal
When I visited the landing page of Autonomous Tent Co., I noticed it doesn't communicate the wonderful experiences one stands to get by purchasing their flagship product.
This prompted me to conjecture a landing page that communicates the value proposition of the company and the adventurous experiences of living in the Autonomous Tent.
The Process
It was important that the conjectural landing page remained consistent with the existing brand identity and messaging of Autonomous Tent Co. This involves:
A clean and minimalistic aesthetic design language
A chic and welcoming tone of voice in the website copy
The use of the firm's brand colors: Black and White
The use of the firm's choice of typography: EB Garamond
The Result
The landing page for Autonomous Tent Co. elegantly communicates the unique selling point of its flagship product and the exquisite experiences it offers.
The Autonomous Tent is equipped with the amenities required to experience the warmth and comfort of home from anywhere.
Autonomous Tent Landing Page | Hero section
Autonomous Tent landing page | Social proof section