Project Background
A new vertical in Postmedia Solutions Product Team had identified a gap in PostMedia Solutions offerings and developed a new vertical- "Branding"
Whether the clients are planning to start a new service, business, or product, or rebranding the existing one, we are here to help and make their brand a big success, gain greater customer loyalty and set their brand apart from the competition.
We identify the key selling points of clients' brand, and help tell their story effectively through relevant print, digital and broadcast media. Services include-
Brand storytelling
Logos + Visual Identity
Collateral
Naming + Taglines
Research + Strategy
For my project, I was tasked with validating the product-market fit for Branding in foreign markets and developing a strategic recommendation for the GTM strategy timeline.
PROCESS
I developed a multi-method GTM plan composed of gathering competitive intelligence, cross- functional teams supporting the product launch and pre, launch and post phases; Launch Campaign Tactics, charting the Campaign Timeline and developing Sales Enablement Assets.
2021
