Project background: I was approached by a client from Panama to create a platform for the transfer of crypto assets to an inheritance.
My client's product covered several problems inherent to the crypto market - most crypto exchanges or digital banks normally forbid their clients to share their passwords in their general terms and conditions, in many countries a will has to be validated by a notary or be registered in a registry, in almost all countries upon the death of the testator the will/testament will have to be presented to a probate judge who will work with a law clerk and/or other staff members.
Solution:
1. Performed initial research and analysis of the target audience based on real Customer data and separated Buyer persona portraits. At this stage, we outlined pain points, Personas’ needs, and specific requirements for the Product.
2. Created an Empathy Map for each Buyer Persona to understand better their demands based on what they feel, think, tell, and do.
3. Created a User Journey Map to define and map the Customer’s objectives, tasks, feelings, and possible solutions to satisfy all needs.
4. Performed a Competitive Audit of indirect competitors to reveal the benefits and highlight the uniqueness of our product.
5. Developed principles, Design system, and visual materials for all 3 interfaces
6. Based on the research results architected UX including accessibility principles
7. Developed and added UI to the Wireframes
8. Created clickable prototypes
