VEG Cafe

This a a vegan friendly cafe that puts health first and is always promoting the healthy lifestyle. It's very inclusive making everyone feel welcomed and has a large menu ranging from lots of yummy food options to vegan smoothies and coffee selections. Disclaimer: this is a made up brand, but was a design I created to help me be accepted into school.

This is one of my designs I am most proud of but there was definitely some obstacles along the way.

Placement: When placing elements in a design, it's essential to consider their purpose and the intended audience. In this case this was a brand intended for all audiences but mainly groups of people ages twenties to forties. Once I had the finished product I had to make sure that the design was balanced, making sure one section of the logo didn't disrupt the rest. Placing them in the wrong location can cause confusion or detract from the overall message.

Overall feel: However, coming up with a brands appearance through design can be challenging, conveying emotion is even harder. Trying to take into account their target audience, cultural nuances, and the context in which their design will be used. I decided to go light and playful, giving the brand an overall fresh and light hearted feeling.

Whenever I am designing a project not matter what I will always follow a step by step plan, otherwise it can become overwhelming if not broken down. It not only helps me but also helps my clients get an idea of how it works and a sort of timeline as well.

For this project I started off with the basics of what I needed from this project ignorer for it to be submittable for school. That included the data collection.

Then I get to coming up with many different ideas on how to go about the project, sketching up lots of good ideas and some not so much. But it really does help you break things down even more and eventually narrow it down to a single design to go with. (My rough plans are pictured below)

After coming up with a final and finished logo, I turned it into mock-ups. Making sure to make ones that also matched the brands appearance and overall feel.