Plaeto - a HoReCa app

Alex Bricov

PLAETO - Digital innovation in the dining industry
For Plaeto, a new hospitality technology platform in Romania, we handled the complete branding process.
Our work included designing the visual identity, developing the brand narrative, and creating illustrations to bring the concept to life. We also put together the marketing strategy and planned the product launch.
To help Plaeto get off the ground, we provided support in securing investment. Our goal was to create a brand that speaks to both restaurant owners and diners, positioning Plaeto as a helpful tool in the hospitality industry.
This project shows how we can take an idea from concept to market-ready brand, covering all the steps in between.
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Posted Nov 25, 2024

Founded by a team of tech, data and food enthusiasts, Plaeto set out to revolutionize the interaction between restaurants and their customers.

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