Background
Lucidata offers quick and accurate personality tests that allow companies and career consultants to build better teams and cultivate leadership. Think Myers-Briggs and CliftonStrengths, but easier and more effective.
Lucidata has two types of users...
Advisors (HR, talent, and career consultants) purchase and administer the tests.
Testers (employees and clients) take the tests and access reports in the site's dashboard.
Lucidata's CEO asked for my help in increasing engagement and reducing friction points in their product.
I was their first designer, and was responsible for all facets of research and the design process.
The Problem
Limitations on both sides of the user experience were causing Lucidata to be used as a one-and-done service, and the startup's growth was slowing down.
Lucidata had recently launched new assessments, but testers were unaware of these new offerings because of a lack of context in the current design.
Additionally, advisors were reporting issues with testers losing their results if they didn't set a password. Advisors had to go to great lengths to remedy this, and it often meant having the testers retake the entire assessment.
This led me to wonder... how might we eliminate these friction points and increase conversions?
The Solution
With the revised prototype, Lucidata's onboarding provides testers with a clean and contextualized interface, while respecting the limitations of the site's structure.
