Designed 2 Marketing Campaigns on Social Media for IT Square - an e-commerce platform in Egypt selling electronic devices.
The first campaign was designed after extensive market research. The results indicated that the last mile hurdle when making purchases for electronic goods online had to do with the low level of awareness amongst individuals regarding terms such as “RAM.” The campaign involved going live with the company’s tech gurus who answered all questions and recommended devices that would suit an individual’s needs. This campaign helped increase sales by 33% and helped build long term relationships with customers despite the online nature of the business.
The second campaign took advantage of the ongoing African Football Cup and incorporated that into the marketing campaign to increase sales.