AP Investment App

AP investment wishes to develop a banking app that nourishes a mindful saving habit of young individuals (aged 18-25) in the Philippines and helps to kickstart their investment journey. Most of them are wage earners with average salary who doesn’t have regular saving habit. It’s difficult for this demographic to start from scratch.

Paycheck to paycheck.

Users who don’t separate spending & saving pools and track expenses regularly get anxious about overspending. They don’t allocate money to saving on a regular basis and always forget to transfer.

Make use of inertia.

It could be hard to change user behavior or cultivate discipline, but we can do it the other way around. I replace proactive actions with a less demanding approach. By setting up an automated transfer, users no longer need to remind themselves to save money recursively. Also, setting up saving goals and dedicating a spending pool helps to prevent users from overspending.

Create saving goals with income allocation.

Users can choose to allocate a percentage or a fixed amount of monthly income when they create a saving goal. On payday, the app automatically transfers money from the income to the saving goals.

Make it interesting.

Add gamification to engage young users in the experience. Don’t get them frustrated when not meeting goals, get them encouraged when there is progress.