Commercial Strategy (Implementation) on Uniform Company

Diagnostic Summary: Presented a summary of the diagnostic findings.

Gantt Presentation / Implementation Start: Validated commercial strategy understanding with the client.

Target Market Definition (Optional): Established initial focus on client/product market, ensuring clear understanding without doubts or changes.

Market-Product Alignment (Optional): Determined packages or comprehensive solutions targeted at selected markets.

Promotions: Defined promotions or differentiated value offers compared to competitors.

Follow-up on Improvement Proposals: Monitored improvement proposals to identify short-term enhancements.

Job Profiles: Developed job profiles based on the proposed commercial structure, sent to the client for review and adjustments.

Commercial Team Evaluation: Assessed the commercial team to align with the proposed structure.

Comprehensive Training Program: Developed a training program covering product and commercial knowledge for the commercial team.

Commercial Career Plan: Established a growth plan within the commercial area.

Recruitment and Selection (Optional): Initiated recruitment for the most crucial positions identified for immediate hiring.

New Profile Integration (Optional): Integrated newly trained positions into the organization.

Commercial Process Definition: Defined commercial processes, with the client responsible for handling inbound leads during initial plan execution months.

Client Intensity Model Implementation (Client Matrix): Completed and adjusted client matrix as needed.

Client Intensity Model Implementation (Prospect Matrix): Completed and adjusted prospect matrix as needed.

Indicator Definition: Defined key indicators for initial measurement in the area.

Goal Definition: Established sales, intensity, and specific outcome goals.

Dashboard Creation: Developed an indicator dashboard.

Commission Model Definition: Established a commission model tailored to client needs and simulated its effects.

Prospecting and Account Management Plan: Generated and executed a comprehensive plan for sales growth.

Prospecting assistance: Assistance in the generation of leads, understood market needs, and restructured themes.

Evaluation and Monitoring: Continuous evaluation and monitoring.

Sales Evaluation: Constant tracking of client sales.