Brand identity - Atramentum

Overview 🔎

This project's idea is to showcase my abilities and design skills. I wanted to create something unique and creative for a brand that related to my favorite hobby. Reading.

Problem & Solution 🤝

Sustainability is super important for me and my daily life. Atramentum's goal is to promote the reusing and swapping of pre-loved books. Why leave a wonderful book forever stuck in our bookcase, never to be read again, when somebody else could enjoy new fantastic worlds.

Goals/Requirements: Create a cohesive and creative brand identity for atramentum.

Process 🛣

After I established the brand goals and values I proceeded to choose colors and aesthetic.

"People do not buy goods and services. They buy relations, stories and magic" .- Seth Goden

Results 🎁

The full project is available on my Behance profile.