Logo and Branding Harvv

Dimas Ari

Brand Designer
Logo Designer
Design Systems
Adobe Illustrator
Figma
Overview:
Harvv, formerly known as QisstPay, has rebranded to align with its new mission and market focus. As a fintech company providing flexible net terms to improve cash flow for businesses, Harvv's branding needs to reflect its innovative, technology-driven, and customer-centric approach. The new logo and branding will play a crucial role in establishing Harvv's identity in the competitive B2B financing market.
Brand Mission:
Harvv aims to simplify and accelerate business transactions by offering a low-risk technology factoring layer that ensures consistent cash flow and financial flexibility for sellers. The branding should communicate trust, innovation, and efficiency.
Target Audience:
Startups
Small businesses
Entrepreneurs
Tech companies
Businesses in the Web3, cryptocurrency, and fintech sectors
Brand Values:
Innovation: Emphasizing the cutting-edge technology and forward-thinking solutions.
Trust: Building confidence through reliability and transparency.
Efficiency: Streamlining processes for quick and easy transactions.
Support: Providing robust support and services to help businesses thrive.
Logo Design:
The logo for Harvv should encapsulate the brand's mission and values. It should be modern, clean, and professional, incorporating elements that suggest financial growth, connectivity, and technology. The design should be versatile for use across various platforms and marketing materials.
Brand Colors:
Primary Color: A shade of Pink to signify trust and growth.
Secondary Colors: Complementary colors that enhance the primary color and add vibrancy, such as shades of grey or white for a clean and professional look.
Typography:
Primary Font: A modern, sans-serif typeface that conveys professionalism and clarity.
Secondary Font: A complementary typeface for subheadings and body text, maintaining readability and consistency.
Visual Elements:
Icons and Graphics: Simple, clean icons and graphics that represent financial services, growth, and technology.
Imagery: High-quality images that depict business interactions, technology integration, and satisfied clients.
Brand Voice:
Tone: Professional, clear, and supportive.
Language: Simple and direct, avoiding jargon while clearly communicating the benefits and features of Harvv's services.
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