A southern, bohemian, hippie small business boutique owned by Melanie Hutchins

Focus on community, self expression, and creativity

Relies on strong relationships and regulars

Sustainable, upcycled, homemade

Provide low income Women of Color with professional and self expressive clothing, make up, and accessories to increase work opportunities

The audience is towards the higher working class women who shop at Chunky Armadillo on a regular basis

Customer Acquisition

Sales Opportunity

Community Building

Fighting systematic battles of business ownership

Providing assistance to up and coming business owners.