Small Forces Brand and Marketing design
David Handschuh
Small Forces Brand & Website Design
Serving partners across the globe, Small Forces provides completely free video and production services to organizations making change in their communities.
We began work with longtime partner The Telling Well to develop a brand for a new production company servicing organizations and individuals trying to solve problems that they saw in their communities. We began with a series of naming and brand ethos exercises to identify the brands core beliefs.
Getting our bearings
Naming exercise with client
The name, Small Forces, reflects the idea that everyday acts seeming insignificant on the surface, can ripple outward. We all have the ability to conjure small forces.
The simplicity and strength conveyed in the name was carried through into the identity.
The core mark is made up of two simple shapes. A square and a triangle.
The mark's core elements, when combined in a pattern, become stronger reflecting the idea behind the name.
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Posted Dec 3, 2025
Serving partners across the globe, Small Forces provides completely free video and production services to organizations making change in their communities.
