Branding & Visual Identity 🏠

The brand sell items to set the table, with a personal and welcoming design, for people who enjoy the tradition of welcoming their guests.

Its products are exclusive, handcrafted and designed to bring with them the idea of ​​union and communion between people who gather in front of a beautiful table, set with care.

The objective of the visual identity project is to position the brand and show its essence to the public.

The symbol brings in its composition minimalist elements, represented by thin and elegant lines. The brand simulates the outline of a house and inside it is portrayed the environment of a dining room. The main elements of the scene are a lamp positioned above a table, which makes reference to the brand name, Nappe, from the French “tablecloth”.

The brand's main color is a sober shade of purple, bringing elegance to its identity. Complementing the color palette, I present warm tones to bring the feeling of welcome.

The typography selected for the logo was Champagne & Limousines, with fine and delicate lines. As support, for application in other texts, the Cantarell typographic family was selected.