Music Production [Brand] - Mercedes Benz Nigeria

Role: Creative Strategist & Music Producer Client: Mercedes-Benz Nigeria

For one of Mercedes-Benz Nigeria’s latest social campaigns, an Instagram feature introducing a new model, the goal was to elevate the brand’s digital storytelling through sound. Traditionally reliant on library music, the brand was ready to explore a more distinctive, crafted audio approach that would match its reputation for design precision and innovation.

As the creative strategist and music producer, I led the development of a bespoke sonic direction, replacing their conventional sound framework with a tailored composition designed to mirror Mercedes-Benz’s core values: sophistication, performance, and modern luxury.

The final video resonated strongly with both the brand and its audience, achieving standout engagement across Mercedes-Benz Nigeria’s social platforms. The bespoke soundtrack became a defining element of the campaign’s success, reinforcing the brand’s commitment to quality and innovation.

Beyond the campaign itself, this project established a new creative benchmark for how Mercedes-Benz Nigeria approaches audio in brand storytelling, setting the stage for future collaborations that continue to fuse sound, strategy, and design.