Copy That! Brand Identity
Isabel Feuerstein
About the brand
Copy That! is a copywriting studio for up-and-coming consumer products and food brands that want to infuse their brand with personality.
They believe in standing out over blending in with charismatic and clever messaging that makes your brand the obvious choice.
The Concept
The concept for Copy That! leans into the playful, charismatic and bold expression at the core of this studio.
The bold color palette and bubbly logotype is paired with simple sans serif fonts to keep the brand looking modern and balanced.
The Logo Suite
The playful logotype of Kelsi is used here to represent the brand’s charismatic nature. The dashed doodle is present to emphasize that unique, playful vibe.
The Color Palette
The color palette is comprised of intense and dull colors Barbie, Canary and Cherry. These colors are paired with the colors Eggshell and Mocha to bring the palette balance and keep text legible.
The Type Suite
Web Application
An example of a design layout you would see on Copy That!'s website.
