Revolutionizing SAAS Interfaces

Paloma Sunday

Product Manager
User Researcher
UX Designer
Figma
UserTesting

Objective:

Redesign CONTESTIA, a SaaS platform aimed at simplifying and optimizing the management of awards programs, competitions, and open calls. The goal was to create a user-friendly interface that handles complex processes efficiently, enhancing the user experience and meeting business objectives.

My Role:

User Research:
Customer Success:
UX Design:
Aligning Business Goals and Budgeting:

Key Features:

Simplified Process Management:
Customizable Solutions:
Enhanced User Experience:

Challenges and Solutions:

Complex Process Simplification: Simplifying complex workflows while maintaining functionality was a major challenge. By conducting thorough user research and iterative testing, I was able to design intuitive workflows that guide users effectively.
User Feedback Integration: Integrating diverse user feedback into the design process required balancing conflicting needs. Regular communication with stakeholders and clients helped prioritize features and align the design with user and business goals.
Resource Constraints: Working within budget and time constraints necessitated efficient prioritization of tasks. Clear communication and collaborative planning ensured that key features were developed on schedule and within budget.

Impact:

Improved User Satisfaction:
Business Growth:
This project demonstrates my ability to lead user-centric design processes, improve user experience, and align product development with business goals. My work on CONTESTIA showcases my skills in user research, UX design, and product strategy, resulting in a more efficient and user-friendly SaaS platform.
Partner With Paloma
View Services

More Projects by Paloma